Community partnerships
Find shared interests with schools, churches, senior organizations, associations, and local businesses.
Grassroots Audience Development / ARTS MARKETING GROUP
Beyond the ad.
Into the community.
Build audiences through real relationships: community partnerships, volunteer involvement, and a welcoming experience that gives people a reason to return.
THE APPROACH
Relationships before reach.
When staff is stretched and attention is scarce, another advertising campaign is not always the whole answer. We help organizations connect with the communities around them and make those relationships part of their audience development.
Volunteer activation
Equip volunteers with a clear invitation, useful information, and a practical way to help people attend.
A welcoming first experience
Consider the path from invitation to arrival, with group arrangements and communication that help newcomers feel included.
The next invitation
Use event-day conversations, follow-up, merchandise, and opportunities to support the organization to build an ongoing relationship.
HOW WE WORK
A plan shaped around
your organization.
Listen & focus
Discuss your artistic goals, audience, resources, and immediate priorities.
Build the invitation
Develop a practical outreach plan, partnership opportunities, and volunteer messages.
Put it into motion
Coordinate the agreed support, review audience response, and refine the next steps.