Mission
Help arts organizations connect with communities, build audiences, and sustain their creative impact.
About / ARTS MARKETING GROUP
The arts are personal.
So is our approach.
Founded in Columbus. Focused on Austin. Built on a lifetime in performance, production, and connecting people through the arts.
OUR STORY
A connection to the arts
that started onstage.
Arts Marketing Group was founded in Columbus, Ohio, in 1998 as a division of Urban Marketing Concepts. Its work has included the Columbus Symphony Orchestra, BalletMet, Columbus Children’s Choir, Actors’ Theatre, and Columbus Dance Theatre.
Today, our focus is the Austin, Texas area: helping performing arts organizations connect with their communities and reach people beyond their traditional audiences.
OUR FOUNDER
Joel M. Winston
Joel’s background spans music performance, live production, marketing, and sales. He began playing trumpet at 13 and participated in marching band, jazz band, and orchestra through high school and college.
His production experience includes sound, lighting, and special effects with Wynd Chymes and touring work with Harry Belafonte from 1989 to 1992. He founded Urban Marketing Concepts in Columbus in 1997, followed by Arts Marketing Group.
In Austin, his arts experience includes work with ATX Chamber Music & Jazz and the Austin Symphony Orchestra.
OUR PRINCIPLES
Artistic vision.
Practical collaboration.
Creativity & collaboration
Shape each approach around the organization’s artistic mission and the people it hopes to reach.
Integrity & community
Work with honesty, thoughtful communication, and respect for the relationships that make the arts possible.
