FOR AUSTIN’S ARTS & CULTURE COMMUNITY
Great art.
New audiences.
Real connection.
Creative marketing. Grassroots relationships. More reasons to experience the arts.
Explore our approach 01 / CONNECT. ENGAGE. THRIVE.
OUR PURPOSE
The performance is extraordinary.
Let’s make the invitation match.
We help performing arts organizations reach beyond their traditional audiences through creative marketing and community connections.
From a first visit to a lasting relationship, our work brings the artistic mission and the audience experience into the same conversation.
OUR STARTING POINT
Go where
the people are.
Grassroots audience development connects arts organizations with schools, churches, associations, senior communities, and other local partners. It starts by listening, finding common ground, and extending a meaningful invitation.
Build the connectionWHAT WE DO
Different ways in.
One shared purpose.
Audience Engagement ↗
Create shared experiences that turn attendance into connection.
Revenue Generation ↗
Bring ticket sales, partnerships, and other income opportunities into the conversation.
Special Events & Activities ↗
Make room for the unexpected, onstage and beyond.
Merchandise Sales ↗
Keep the experience alive after the performance.
COME AND EXPERIENCE THE ARTS
A night out.
A new connection.
An Austin encounter.
Music, theater, dance, conversation, and a shared table. Encounters with the Arts makes room for newcomers and longtime patrons alike.
Discover Encounters with the Arts
ROOTED IN EXPERIENCE
Columbus roots.
Austin possibilities.
Arts Marketing Group began in Columbus, Ohio, in 1998. Joel M. Winston brings that arts marketing history and his performance and production experience to the Austin area.
Meet the story behind AMG